Cherevichkiotvichki emphasizes the hidden significance of ordinary places and objects.

Invited by Los Angeles-based Mona Moore concept store, the brand created a four piece on-site installation titled “Present Past: A Shadow of the Process” on show from February 4th. The showcase stands for a path to the Cherevichkiotvichki Spring Summer 2016 collection back stage preparation.

Built over a 3 day period outside and indoors with all components sourced locally, the art pieces represent different steps of the gradual dying process so far used by Victoria Andrejeva only in her London and Italian ateliers. Each sculpture embodies a “cherevichki” woman wrapped in cloaks of the primal elements used to treat the fabrics and leather goods such as eucalyptus leaves and branches, canvans rolls and linen ropes. Other four mannequins were placed right behind the window pieces facing the interior, dressed up in the collection pieces. The two rows of women, one imaginary and another very real, create a surreal atmosphere in which they are shadowing each other. Viewers from the street do not see the entire showcase unless they enter inside, intrigued by the mannequins’ mysterious presence. 

Like in metaphysical art, the common perception of time and space is subverted, leaving room to the impossible dimension of the Present-Past.