Before Design: Classic

We must tresure the past to build up the future.

The exhibition Before Design: Classic breathes new life into this essential concept, creating an interesting dialogue between tradition and innovation. Curated by Studio Ciarmoli Queda he showcase, presented during the Salone del Mobile in Milan, approached the classic style from a new perspective, aimed to emphasize its timless, hence contemporary, appeal. A series of scenographic displays introduced the visitors to a world of wonders, in which 18th century furniture pieces, iconic designs by Rosenthal, Sigma L2 and Dedar among others, are seamlessly combined with modern lighting and contemporary elements. Each of the eight rooms which it comprises revealed surprising multimedia and sensory installations, individually devoted to a different theme with a well-defined character. At the heart of the exhibition, a shortfilm by Matteo Garrone lyrically pictured the motif that inspired the exhibition. In Garrone‘s movie, a group of children recover furniture from an abandoned castle by the seaside and rearrange them within a natural underground space. They polish it and bring it to its original splendour. The clash between the spoil setting and the opulence of the objects it’s simply outstanding and perfectly expresses the transversal beauty of classic design, ultimately breaking conventions through time and space.

  • Before Design: Classic

    Article by
    Cecilia Musmeci



    Cecilia Musmeci


    April 12th – 17th

    Padiglioni 15 F15/H18
    Fiera Milano, Rho

    Special Thanks

    Salone Milano