LE PARADOX at PAD London 2014

Geometric patterns inspire the shape of design objects.

As a form of visual and tactile communication, the objects of design interact with the users in their daily experience. Each placement of an object, the choice of materials, the weight, the shape, the disposition of details is both for utility and for communication. In this context, entering in the PAD London, ones had the impression of walking through a giant cabinet de curiositè temporary located in the sophisticated setting of Mayfair. The selection of rare furniture created unique atmospheres enriched by incredible art and photography works by Mirò, De Chirico and Picasso among others. Interiors reflect the life and the personalities of their owners. At PAD the visitors stepped into many different identities while wandering around the galleries’ spaces. From the spectacular Carpenters Workshop Gallery, to the minimalistic 88-Gallery, the fair gathers together a wide and eclectic range of exhibitors, linked together by a refined artistic taste and an unconventional perception of beauty. Featuring one-of-a-kind pieces by Jean Prouvé and Maria Pergay, the Parisian Jousse Entreprise together with the German-based Ammann Gallery were made for true eye-catchers. An interesting blending of primitive and hyper-modern was proposed by the Gallery FUMI, which showcased unpublished works by Faye Toogood made in collaboration with British stonework fabricator Lapicida. By drawing inspiration from the shape of neolthic arches, Toogood has turned a variety of ordinary materials into stone that have been hewn from solid slabs of rock using state-of-the-art 3D scanning and computer-guided stonemasonry. What makes PAD truly unique, is the the seamless and controlled experience offered by the fair, which promotes innovation while allowing precious discoveries.

The objects “speak” to the users, silently suggesting actions to be taken.

  • LE PARADOX at PAD London 2014

    Article by
    Cecilia Musmeci



    Cecilia Musmeci


    Oct 14 – 18
    Berkley Sq.
    W1, London