A’bout Design Corp – “Being” Spring / Summer 2013

Being is the silence of mind. It’s an accidental status, an unconsidered change from one situation to another following the organic time flow.

The simplicity of existence is interpreted by the emerging brand A’bout through the fluid and linear shapes that characterize “Being”, their SS13 collection. Distant from the chaotic noise of things, the clothes are placed within a bare and quiet dimension, conceived by designers as a sort of peaceful niche carved out of the everyday’s hectic life. All the unnecessary embellishments are eliminated to highlight the organized syntesis of plain proportions, which showcases the choice of fine materials. The sharp cuts sculpts the soft lamb skin leather to establish crisp structures that grow vertically along the sides and the sleeves of the outerwear’s pieces, while the gesto linen, light as paper and defined as marble, is shaped into slightly irregular rounded silhouettes. The underpinnings, blouses and dresses are finished with shaped facings along necklines and hems to build on the refinement of the garment and minimize the visual distraction of trims and binding. Sensitive textures translate the creators’ emotions, conveying the true value of the garments, appreciated for what they are and not for what they could be.

The existence welcomes the world within its pure bareness, offering a chance to understand the essence of things that appears only when the destruction, its opposite, stands out. Tied together and equally strong, the two phenomena face each other in an endless fight, holding the eternal circle of events.

  • A’bout Design Corp – “Being” Spring / Summer 2013

    Article by
    Cecilia Musmeci



    Courtesy of a’bout



    Special Thanks

    Yunchieh Chang