Cherevichkiotvichki – Spring / Summer 2013

The abandoned things fall into the grip of time. It changes their aspect, removing the mask of civilization that man has created for them, slowly revealing their primitive nature.

In a deserted living space, Cherevichkiotvichki’s footwear and accessories were perfectly crystallized into the static abstract dimension. The rarefied atmosphere, left at the mercy of natural elements, recreated by RETRACT,  the installation realized in collaboration with Studio Toogood, enhanced the nostalgic charm that the pieces conveyed, placing them in a sort of memorial limbo. The set of altered utilitarian Soviet furniture belonging to the founder and creative mind of the brand Victoria Andrejeva, more than a simple frame, were, along with the shoes, the real interpreters of a material language, telling the disturbing beauty found in age through a combination of unconventional elements such as plaster, hessian, wax and resin, which fully reproduced the “rough” textures of the shoes, inspired by molded and cracked surfaces. Beside daring experimentation in treatments, Cherevichkiotvichki’s creative process features the ancient values of the Italian craftsmanship tradition, which can be easily seen in the exceptional construction of each piece, artisanally crafted in Marche, and hand-finished by Andrejeva in her studio in London. The austere and rough genderless design is developed starting from a careful selection of raw materials that gives an organic twist to pieces, providing the best comfort and quality through the usage of natural elements, like for the orthopedic insoles.

In the empty rooms the syncopated rhythm of instants slowly bores the dusty surfaces like a worm. Tiny drops of water corrode the wood, which becomes soft, bowing his head at the days gone by. Finally, even the moss-covered stone cracks, and everything is irreversibly  transformed to represent the gorgeous solitude of abandonment.

  • Cherevichkiotvichki – Spring / Summer 2013

    Article by
    Cecilia Musmeci



    Cecilia Musmeci

    Marta Fattori

    Special Thanks

    Victoria Andrejeva