To inflame change, thinking has to be “rhizomatic”.

Conceptually inspired by the philosphy of Georges Deleuze and Guattari, Alessandro Michele continues his groundbreaking revolution at Gucci. By following his own instinctive direction, without neither centre, nor orientation, Michele‘s creativity runs freely, gathering together a beautiful chaos of different style suggestions. Nomadic interaction between clashing elements unveil the many faces of the new Gucci lady, who moves from Old Hollywood glamour to contemporary streetwear with complete nonchalance. The collection deals with a principle of connection and heterogeneity. It embodies the intricate paths of creative thinking, where ideas modify and refer to each other flowing through unpredictable correlations of sense. Memories are not used as « cold » references but stitched together to create new stories. Each dress tells his very own story, yet the book is harmoniously complete only if all featured in it. Alessandro Michele design identity comes out from a patchworked picture made of by different frgaments. In this sense, Gucci‘s eclectic mix perfectly expresses the zeitgeist of our uncertain times.