Refusing any form of fast consumption LE PARADOX and VERTICE promoted the unicity of the clothing experience meant as a tool that enhanches our perception of the surrounding world. A powerful imagery result from their mutual collaboration.
Within the brutalist frame of Barbican Center, London, artisanal garments clashed against the rough concrete walls of the building. An hybrid narration of fashion and architecture portrayed its suggestive message in pictures. The tactile appeal of finely hand-crafted piece of cloth echoed in the bareness of the construction, connecting the garments’ raw manufacturing process to the harsh rhythm of the architectural lines. A blazing sun played with the shadows of the stony stairs and angles emphasizing their sharpness from which the clothes protected human bodies of industrial soldiers. Nature grown wild coloring the dystopian setting of a primitive shade of green, mirrored upon the dark surface of the water. Like the wrapping nature, the garments coil around the body in soft yet stiff forms, creating a bound sensation as armors of fabric and leather. The general feeling of an imminent combat imbued the atmosphere with an uncanny and mysterious beauty.
LE PARADOX’s eye collided with VERTICE’s strong experience in avatgarde luxury retail. Different realities sharing the same aesthetic language blended together into an edge visual dialogue.