Jun Li is a Chinese-born, London-based fashion designer. After 3 years of womenswear training at International Fashion Academy in Shanghai, Jun moved to London to study menswear at London College of Fashion and launched his own label JUNLI. JUNLI designs feature a sleek and minimalistic look, which highlights Jun‘s experimental take on classic menswear tailoring.

LE PARADOX officially presents JUNLI Fall /Winter 2016 collection from January 22nd to 26th in 59 rue Notre Dame de Nazareth, 75003 Paris.

We met with Jun to find out more about his brand and his background.

When and why did you approach fashion design?
Sometimes I think it’s a matter of timing. When I was a kid, I had a lot of interests and they all lasted for many years, till I started to realize that it’s better to be really good at just one thing. I needed to pick this one thing and focus on it. Becoming a fashion designer was what I wanted the most at that point and hence my choice. 

What are the first things you take in consideration when you create a new collection?
With an abstract mind, I’m easily affected by the mood of things and when I get into their flow, that particular mood give life and soul to my collections. After a lot of research, I transform inspirations into actual design, and develop the designs within the same realm of mood. Then there’s the craftsmanship behind menswear. If the design can not be realised in high standard craftsmanship I will not keep it.

How would you describe your aesthetic in three words?
Muted, sharp, sophisticated

What are the main features that define JUN LI designs?
Reverse thinking, modern design fused with traditional tailoring technique, streamlined cutting.